One Percent for the Planet (1% for the Planet) is a left-of-center environmentalist organization founded by the founder of outdoor clothing company Patagonia, Yvon Chouinard. The organization attempts to create partnerships between companies and environmentalist nonprofits. It allows companies to use its logo on their products, showing that they give to support environmentalist policy and conservation efforts, if they pay a yearly subscription and pledge to donate at least one percent of their sales to environmentalist causes.⁴ Peacock was a close associate of controversial environmentalist anarchist Edward Abbey; Peacock would bury Abbey in an unmarked grave after Abbey died. Peacock’s sections in the catalog remained relatively noncontroversial, and Patagonia passed itself off as advocating mainstream conservation rather than radical environmentalism of Abbey.⁴

Patagonia originally gave 10 percent of its profits to environmentalist causes, but Chouinard later amended the contribution to one percent of total sales.⁸ Donors may select one or more of the organization’s pre-approved nonprofits to which to give, or may request to donate to a particular sector of environmentalism and rely on its recommendations.¹³ Kellog stepped down in April 2014 to run the similar Brown-Forman Environmental Sustainability Foundation. Operating director John Tashiro took over as interim director, 0){ let parent=divs[divs.length-1].parentNode; let footer=divs[divs.length-1]; delete divs[divs.length-1]; for (let i=2; i