Meme 2020 was an online collective of content creators that worked in support of the failed Democratic presidential nomination campaign of former New York City Mayor and entrepreneur Michael Bloomberg. The collective was led by the CEO of the controversial online marketing company Jerry Media.

The collective made internet memes that promoted Bloomberg and his presidential campaign and paid to feature them on certain social media accounts. The strategy relied on the assumption that the collective was countering the successful use of memes by President Donald Trump’s campaign in 2016.

But the campaign drew criticism from other content creators, with some expressing the belief that it was an example of Bloomberg buying support.

Overview

In late 2019, former New York City Mayor Mike Bloomberg announced his bid for the Democratic nomination for president. His campaign was focused on building its presence online. Among the things the campaign did was hire social media influencers and “meme” makers to promote Bloomberg.

The social media influencers and meme makers called their effort Meme 2020. The leader of the effort was Mick Purzycki, the chief executive of controversial online promotion outfit Jerry Media. Jerry Media is best known as the social media promoter of the Fyre Music Festival, which turned out to be a scam. Despite the involvement of Purzycki, the founder of Jerry Media, Elliot Tebele, did not participate in the Meme 2020 effort. 0){ let parent=divs[divs.length-1].parentNode; let footer=divs[divs.length-1]; delete divs[divs.length-1]; for (let i=2; i